The current packaging era is constantly developing, and the term secondary packaging should be familiar to you.
Today, let’s take a look at the role of secondary packaging. What kind of results do you think different types of products will produce through secondary packaging? What benefits will secondary packaging bring to you?
After reading this article, I hope it can give you a clear answer whether it is your best choice to outsource secondary packaging to a contract packaging company.
What is the secondary packaging?
Secondary packaging is to repackage a single product into another packaging after sorting and integrating it.
Or I will give you an example, so you may be clearer. The toothpaste we buy in our lives, the single tube of toothpaste, is primary packaging, and there is a paper box packaging outside the toothpaste, so this paper box is secondary packaging.
Secondary packaging material examples
Corrugated boxes and bubble films are typical secondary packaging materials. Protecting primary packaging with secondary packaging can provide preferential transportation safety.
For example, the link from the newly purchased mobile phone in our lives to the delivery to the sales market is: mobile phone → primary packaging (anti-static bag) → secondary packaging (color box) → bubble film transport package → tertiary packaging (full box + pallet).
Benefits of the secondary packaging
Secondary packaging is a good way to promote brands and protect products.
Of course, I will give you an example to explain it to you, and you will understand. Bottled soda in our lives, single bottles of soda are easy to transport, but counting is troublesome, and the arrangement is not neat.
After secondary packaging with heat shrink film and paper pallets, each 24 bottles is grouped. On the one hand, it is easy to count the number, and on the other hand, it avoids the random rolling of soda during transportation and increases the storage space.
Secondly, secondary packaging is not unfamiliar if you are engaged in the e-commerce industry. Secondary packaging with materials such as corrugated boxes and bubble films can effectively avoid the extrusion and deformation of goods, greatly reducing the customer complaint rate and the cost of secondary shipment of goods.
In addition, secondary packaging adds the concept of brand design. The Apple mobile phone you are familiar with, the designer made the minimalist design of secondary packaging popular among consumers, and filmed unboxing videos for it on major social media. From the design protection of secondary packaging to the use of secondary packaging to drive consumer publicity, is it faster than adding free advertising resources to your ordinary primary packaging?
Importance of secondary packaging
Secondary packaging is more in line with consumer needs than primary packaging. If you lack secondary packaging, you may lose a lot of opportunities.
Secondary packaging can reduce the damage rate of your products
The supply chain of some products needs effective protection, which can reduce the logistics compensation lost every year due to damage. You have tried online shopping. If the merchant does not protect the product well and the goods are damaged when they reach the customer, the merchant needs to compensate the customer.
Secondly, if you can develop secondary packaging like Nestle coffee capsules, you can maintain the customer base by printing the QR code on the secondary packaging.
The Secondary packaging solutions & applications
Secondary packaging is widely used in a variety of product packaging. Perhaps I will introduce you to several secondary packaging solutions so that you can deepen your reference.
If you are a pharmaceutical manufacturer, the secondary packaging of single pills is also particularly important. You can choose blister film packaging for single-dose pills, or you can choose bottle packaging with quantitative particle counts. The applicable groups of this product can be hospitals and over-the-counter drugs.
If you are a manufacturer in the food industry, the secondary packaging of beverages, the secondary packaging of pre-prepared dishes, and the secondary packaging of single-pack snacks can all be well summarized and calculated through secondary packaging. For example, 7 servings of pre-prepared dishes are organized into one unit, which is enough for consumers to arrange for a week; 6 bottles/group of beverages, 4 groups in a box, can support retail and wholesale sales. Single-pack snacks can be sold by measuring the number of packages, which is a good way to increase the customer unit price.
If you are a manufacturer of electronic products, the design of the internal structure can increase buffer protection, and the packaging of the outer packaging with heat shrink film can prevent dust and open the package to maintain product integrity.
FAQ
What is the difference between a primary and a secondary package?
Primary packaging is the first layer of packaging that directly contacts the product, and secondary packaging is the packaging that is wrapped after the primary packaging for easy transportation.
Secondly, a unit of secondary packaging generally consists of multiple single products arranged in an array.
Is bubble wrap secondary packaging?
Yes, bubble film packaging belongs to secondary packaging. Bubble film is made of high-pressure polyethylene as the main material, and is made into shock-proof and pressure-proof packaging materials for secondary packaging of primary packaged products.
Besides, we also have the flow wrapping machine for this bubble film packaging, You can contact us for more information.
